About Us
NEW ENGLAND SPAS

ABOUT NEW ENGLAND SPAS
Family Owned Since 1978
For over 40 years, New England Spas has maintained a commitment to providing our communities with excellent service, products and support. Since 1978 when we opened our flagship store in Natick, we have continued to supply our customers with top-quality products, excellence customer service and trusted spa service solutions.
We are proud to be the largest local distributor of Sundance® Spas, Finnleo® Saunas and Hydropool Swim Spas, with four conveniently located showrooms.
OUR LOCATIONS
Welcome to New England Spas
Welcome to New England Spas! Your trusted source for all things hot tubs, swim spas, saunas, and cold plunge pools.
We have four showrooms, in the following locations:
Our History
Community Support
At New England Spas, we believe in giving back to our community. We’re proud to support local organizations such as the Boston Rescue Mission, the Special Olympics, the Pan-Mass Challenge, and the Norwell Little League.
We are particularly honored to participate in the Wish for Our Heroes program each year, providing free hot tubs to military veterans and their families.
Awards
At each of our locations, you are guaranteed to find only the highest-quality products and services. We have provided excellent quality, service and value for over 40 years. Our customers say that their spas are the “best investment” they have made in their homes!



Sales
- 2024 Sundance® Spas Platinum Elite Exceptional Sales Performance
- 2023 Sundance® Spas Platinum Elite Exceptional Sales Performance
- 2022 Sundance® Spas Gold Club Exceptional Sales Performance
- 2021 Sundance® Spas Platinum Elite Exceptional Sales Performance
- 2020 Sundance® Spas Platinum Elite Sales Award
- 2019 Sundance® Spas Gold Club Exceptional Sales Performance
- 2018 Sundance® Spas Platinum Elite Exceptional Sales Performance
- 2016 Sundance® Spas Gold Club Award for Exceptional Sales Performance
- 2013 Sundance® Spas Gold Club Award for Exceptional Sales Performance
- 2011 Sundance® Spas Gold Club Award for Exceptional Sales Performance
- 2009 Sundance® Spas Gold Club Award for Exceptional Sales Performance
- 2008 Sundance® Spas Gold Club Award for Exceptional Sales Performance
Customer Service
- 2024 Sundance® Spas Exceptional Customer Service Award
- 2023 Sundance® Spas Exceptional Customer Service Award
- 2022 Sundance® Spas Exceptional Customer Service Award
- 2021 Sundance® Spas Exceptional Customer Service Award
- 2020 Sundance® Spas Exceptional Customer Service Award
- 2018 Sundance® Spas Exceptional Customer Service Award
- 2017 Sundance® Spas Exceptional Customer Service Award
- 2013 Sundance® Spas Exceptional Customer Service Award
Dealer Awards
- 2020 Sundance® Spas Regents’ Award
- 2018 Sundance® Spas Dealer of the Year
- 2005 Aqua Design Award
EMPLOYEE DIRECTORY
Meet Our Team
It’s time to meet our dedicated team of home and backyard leisure specialists!
Very happy with the purchase experience
I recently bought my first hot tub from New england spas. I had the pleasure of dealing with Rosalie, who is one of the sales associates there. From the beginning she was outstanding. There wasent anything she couldent answer from chemicals to taking care of my new hot tub. She called me several times to check in on me and my wife to see how we were enjoying our new spa. She also helped me over the phone multiple times with questions on chemicals. It is always a pleasure to go there and purchase my chemicals and see their friendly, knowledgeable staff. I highly recomend going into there show room and exploring options. They give you all the time you need and answer all of your questions. The delivery team was also fast and efficient.
Tim
We highly recommend
We had a great experience with New England Spas. Mark reached out to us when we first showed interest and guided us through the process. We appreciated his strong knowledge, friendly manner, and ability to work with us to make the experience positive. Mark believes in the product and this was evident. The site visit before the install was important and necessary. Thank you Dennis for taking the time to do that and insuring we would have a smooth install. Augie and his team were very quick, professional, and informative. Most importantly, we love our hybrid Finnleo and feel we made the best choice for us and our space. Glad we did it!
Lynn and Larry King
The service was excellent..
Just before heading out of town for 2weeks I was experiencing issues with my hot tub and was concerned(since Spa Service Dept is closed on weekends) that I couldn’t get the issue resolved. I called NE Spa Norwell office and spoke with Phong La about my situation and he offered to help me trouble shoot and resolve the problem. He went out of his way to assist me and insisted I follow up so he would know that all was well. I’ve dealt with two sales staffers at the Norwell Store. Phong La has the best product knowledge of anyone I have worked with in the past. He made it his business to get my problem solved. Product knowledge and Empathy for a customers issues is a rare combination of skills. He has them both.
Richard
Our experience has been fantastic!
Could not have had a better experience. Starting with Mark in sales. Knowledge was awesome and he was a pleasure to deal with. Contacted by Dennis to set up delivery again could not have been smoother. Sent some photos and measurements to check for potential hiccups. Delivery team showed up on time and were very pleasant. Showed them where hot tub was going and went out of there way to accommodate my wishes. Shawn, Dan , Anthony and Avery (if any of those are wrong I apologize. I was very excited that day) worked hard and well together and wouldn’t leave till I was 100% satisfied
Steve
Very impressed!
Rosalie is a fantastic and knowledgeable “relaxation specialist”. Her level of customer service was just right even though we ended up going with another hot tub option from another dealer. I would highly recommend New England Spas for those in the Boston area.
Alfred
Definitely do business here again
High praise for New England Spas, in particular, delivery installation crew Augie, Antony, Aneurys, and Aneudys for speedy and professional care. The experience start to finish with New England Spas is world-class. They have a depth of information and experience that I can’t imagine being able to find elswhere. Special thanks to Dennis and Bruce for helping us design and place the best model custom fit for our home. I recommed the team to anyone looking for a spa or sauna!
Christopher
Great customer service!
I recently purchased a Fineo outdoor sauna. The team from New England Spas, Augie, Nick,Antony,Dan and William showed up on time and worked diligently on construction of my sauna. They were all pleasant and I would highly recommend the team. I will also say that Mark and the sales team all were a pleasure to interact with
Michael Coutu
SERVICE & REPAIR
Our Service Solutions
Whether you’re the proud owner of a hot tub or you’ve just brought home a brand-new swim spa, our team of service professionals are here to help. We can visit your home to inspect, service and maintain your spa as often as you need.
Our service solutions include:
- Site Visits & Inspections
- Spa or Sauna Relocations
- Emergency Repairs
- Water Management
- Guidance and Advice
CAREERS
Join Our Team
We are always looking for great people to join our talented team at New England Spas! Working with us is more than just a job, it’s a career. When you become part of our team, you’re more than just a number – you’re a part of our family.
Explore our current openings and apply today!
Contact us